“One Size” in Dongdaemun Wholesale Fashion

The “One Size” concept, prevalent in Dongdaemun wholesale fashion, targets Korean women by offering a size midway between S and M.

This strategy reduces the risk of producing multiple sizes and caters to the Asian retail market, where “One Size” samples serve as a gauge for market interest.

Though widely accepted in Asia, European, American, and Middle Eastern clients typically utilize “One Size” as a sample before placing custom orders for various sizes.